![]() ![]() ![]() Beyond price, gamers are most influenced by qualities about the games themselves. Two in 3 gamers (66%) say that price is one of their influencers when making purchase decisions. Add to that another $5.1 billion in hardware and $2.4 billion in accessories and VR, and the total spent on gaming last year was $43.4 billion. In 2018, they spent $35.8 billion in gaming content alone. Gamers aren’t shy about spending – and they are spending more every year. Smartphones are a more widespread choice, though, as a full 60% play on their devices. A slight majority (52%) of respondents say they play video games on their personal computer, while about half (49%) play on a dedicated game console. Almost two-thirds (63%) say they play with others, spending about 4.8 hours per week playing with others online and 3.5 hours per week playing with others in person. And, despite the stereotype, gamers sleep about the same amount as the average American (6.8 hours).įurthermore, the majority of gamers do not play in isolation. Meanwhile, more than half (52%) of the ESA report’s respondents are college-educated. Previous research has also found that women are about as likely as men to play video games, though they’re less likely to describe themselves as “gamers”. Of the 4,000 Americans surveyed about their video game playing habits, 46% were women. Actually, according to ESA, gamers are quite a bit different than what we may think.įirst off, women game, too. To understand who gamers are, it may help to first rid your mind of the stereotypical image of the twenty-something male, sitting in a dimly lit room wearing a headset, surrounded by a half-eaten pizza, a bowl of cheese doodles and several empty cans of Mt. So, with the Entertainment Software Association (ESA) reporting that US gamers spent a total of $43.4 billion last year on games, hardware and peripherals, who are these individuals and what influences them when buying games? You goal is to obtain ongoing information regarding the company's needs, goals and problems so you can continue to provide strong solutions.About two-thirds (65%) of US adults play video games and three-quarters of Americans have at least one gamer in their household. Keep developing as many relationships as possible throughout the company. The process doesn't end once you're in the door. It takes time, smarts, ingenuity and determination. Going after big game isn't for the timid. Never underestimate them: they may not be decision makers, but they may be influencers who can arrange an introduction or referral. Be patient and persistent.Īnd if your quarry travels in a pack, be ready to meet and greet other members of the group. Rather, try to establish a rapport that'll lead to a future appointment. If and when you do get to meet your prospect in a social situation, don't try to sell anything at that first meeting. I know of one very successful entrepreneur who built his entire business on such side-door opportunities. It isn't always possible to access high-powered people through the front door you may have to go around to the side. You may also try to "accidentally" meet your prospect at an activity or event. Chatting up a receptionist or assistant can sometimes get you in the door, provided you're genuinely friendly and low key. If at all possible, get yourself a referral. The easiest way to get in touch with your prospect is with a direct approach. This is where your upfront intelligence comes in: The more you know, the better you can do this. Create one designed to serve the prospect's particular needs. Do you have the proper rifle and ammunition for your quarry? Essentially, this means creating two plans: The first is your marketing plan, or how you'll get in to see the prospect the second is your sales plan, or how you'll build a relationship, create trust and introduce your solution.īe sure to tailor your sales plan to your prospect's specific needs. You can't bag anything without the right equipment. Think about how you could meet this person outside the office, say, through a social or charitable event. Learn about your prospect's interests and lifestyle. But don't limit your research to the company as a whole-home in on its leader, your ultimate prospect. ![]()
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